Seven Tips To Grow Your Business
- With the growth of your company you quickly think of expanding the production capacity or setting up substantial marketing campaigns for recruiting new customers. There are other ways to achieve growth that might be less obvious.
- Get the most out of your customers
Have as much relation as possible with your customers and choose a personal approach. Ask yourself the question: what else can you sell to your existing customers? This way you get the most out of your current customer base. Only put energy into the most promising leads. This works better than approaching all kinds of contacts that probably do not result in new business.
- Use the power of social media
Social media such as Twitter, Facebook, LinkedIn, and Instagram are the ideal way to maintain contact with your customers. They help you with profiling your company and product or service. But more importantly, social media contain a wealth of data that is often available for free. Take advantage of that!
- Select perseverance
When hiring new people, it pays to select specific properties. Growing with your business is inevitably accompanied by frustrations. You, therefore, need motivated employees who show initiative, can deal with setbacks well and learn from their mistakes.
- Provide a good atmosphere and diversity
Your staff is the signboard for your company and product/service. If your employees are satisfied and enjoy their work, it pays for itself in growth. Also make sure that not all employees have the same background, skills and way of thinking, because diversity makes a company stronger.
- Look critically at your energy consumption
If you use energy sparingly, there is more budget left for other things. LED lighting, a new central heating system or extra insulation are investments that are recouped within five years. Wondering what this will bring you? Contact Essent for advice and an EnergyFit scan on location.
- Give others the space to develop
It is not a bad idea to go on vacation for a few weeks now and then. This gives others the opportunity to make independent decisions and solve problems. This is very educational and at the same time suitable for your company. This also reveals weak links in your company structure or systems.
- Continue to invest in new technology
Some investments can best be postponed, but do not economize on the technology you use. Keep your software up-to-date and purchase new equipment if it is crucial for your core activities. Otherwise, you curtail the growth of your company, and you shift the problem forward.